IOT or Internet of Things is basically a network of physical objects—devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data.
Why IOT is important for Social Marketing? The major reason is the FAB (Features, Advantages, Benefits) concept of marketing. The average consumer will buy a product which has features, advantages and what benefit he/she can extract from the product and IOT just giver you that.
One group that’s particularly interested in IoT are social media companies. On one hand it’s logical as an industry that has sole purpose to connect people to one another now tries to connect people to their things. See, the social media right now is getting pretty old and outdated. FB was worried that people are not sharing enough of their personal lives on Facebook, that is why you get that Old Memories post which you can share.
So, IOT is basically what people are getting crazy about. The announcement of Google’s Glass made people go gaga about the device. Interesting is that most experts agree that the IOT needs social media. Let’s fast forward in time. We are now in 2020 and smart sensors are everywhere. In your home, in your office, embedded in your clothes and even in the car you drive. The IOT is the engine of the new services and the businesses.
25-30 billion IoT devices by 2020. This number is amazing for Social media marketers!
For businesses, this is a unique opportunity to reach consumers through a new type of “screen.”
“Brands can benefit from valuable insights that come from the collected data. Understand what kind of language, messaging and values resonate with their target audiences.” Said Holly Pavlika, SVP Brand Strategy at Collective Bias.
IOT will let your customer close to you. How? See the image above, such simple things make your customers love you more. What better way to each your customers than the social media itself!
So, Social Marketing from IOT is up and coming thing, be prepared for the new revolution!
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