The buzz word in the market is social media marketing and the various programs on offer which are intended for executives or the teams of professionals. These are the people who are employed in marketing, advertising, branding, communications or sales who want to gain skills of engaging themselves in marketing on the web using latest digital marketing techniques. This course is however also suitable for individuals seeking to employ digital marketing to advance in their individual careers.
The scope of this course is reasonably high for the reason that the future is going to be digitally oriented. Thus knowing the technicalities pertaining to marketing one which is governed through what is commonly known as internet marketing having in it a wide array of different marketing domains. There are two equally important objectives of the course for corporates:
- To gain an in-depth understanding of what constitutes the digital marketing course and learn the skills required in order to run a digital marketing program
- To understand the role of digital marketing in the larger context of marketing, business and the industry and be exposed to the strategic use of it as a measurable, actionable and effective marketing program.
With these two objectives in mind the professionals will be exposed to the skills and the perspectives to think strategically and achieve specific marketing goals using tactics relating to this domain. Some core tactics like customer acquisition, analytics, brand building, market entry, customer insight, social media marketing, new product development and most importantly content generation.
What All Do The Professionals Learn From This Program
The professionals learn and develop an understanding of the basics of digital marketing along with developing a comprehensive digital marketing strategy knowledge. They appreciate how to use new media such as the analytics, search and social networking. Then also they know the measurement techniques used in evaluating of digital marketing efforts put in place. This course is a win-win prospect for professionals as it helps refining their skill set. They also develop the knowledge of bringing into place a social media marketing strategy in place.