Linkedin has been around for 2 years before the inception of Facebook. It is the most respected Business Networking Social Media. Microsoft bought Linkedin for a staggering amount of $28 Billion.
Being a professional (or about to become a professional), come out of that Facebook’s laid back attitude and show your Business side. Here are 5 reasons, “Why Linkedin is a good Marketing Platform”.
1. Linkedin has all the Head Honchos of your Industry
Be it a First Line Manager or a C- level professional, Linkedin is being used by everyone. Many C- level employees regularly check their Linkedin accounts. CEOs of Startups are always there on Linkedin trying to learn more about their Industry.
2. Linkedin has an Option of adding a Company Page
This might sound a bit childish that what is so new about having a Company page, Facebook too has an option for the same. In Linkedin, the company profile has to clear certain conditions to qualify for making a company page. See, Company profile is different from a Company Page. Company profile can be made by anybody at any instant of time. But, for a company page you have to prove credibility to Linkedin. If, you pass those pre formatted rules, then you can certainly have a Linkedin Company Page. This will also help in making the company credible in others’ view.
3. Linkedin also has an ad service like Facebook and Twitter
Linkedin also has its very own ad service. Linkedin’s revenue stream is from Ads, Lynda (online classes) and Linkedin Premium. Some other factors are involved too. Ads are shown categorically to your future prospects. They are displayed in such a way that it does not look like a typical ad that a person might ignore. If people click on the link of the profile (your advertised profile), it is up to the landing page to convert them into customers.
4. Slideshare inclusion
With the acquisition of Slideshare, Likedin has added a nice company to its portfolio and moreover it has also provided a new marketing tool. Slideshare is a tool where you upload a presentation and it is loved by Google in its searches. Just make a nice presentation about your company and upload it. Free promotion and love by Google. Just make sure that you are updating new presentations on a Weekly basis. New is always on the top of Google search.
5. Finally, the King of All, PULSE by Linkedin
Pulse is a free blogging service provided by Linkedin. Here you can write new blogs and publish them, you can then share your blog in different groups and among the connections that you have. You can read new and interesting blogs and be updated about your filed of interest. You can curate content for your blog from such blogs. Add your company’s name in the blog. Don’t overdo it. Keep it in a way that you are reminding them about you and not advertising. Update the blog weekly.
Join as many groups possible which are related to your field.
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