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Social Media and Neuromarketing

Marketing is one of the most dominant factors that determine any organization’s success or failure. Today, in the competitive environment, every business whether it is small or large-scaled one, wants to leave no stone unturned to market their brand, product or services. They come up with all latest marketing trends to take their business to every corner of the world or any particular area they set their target at. Using cutting edge technology in marketing field has given it incredible strength and quickness. User engagement is also one of the main traits of today’s internet marketing ways. It finds sufficient targeted audiences, and also grabs their attention making them engaged for their interest.

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Today Social Media Marketing and Neuro marketing have become the first preference for big marketing giants to enrich their marketing strategies. Where Neuro marketing is a way of Marketing Research used to analyze human interest and behavior, in the same way Social Media is a winning tool of marketing that has capabilities to take your business to targeted audiences throughout the world. In every corner of the globe where people have touch with internet, importance of social media marketing can be seen and understood apparently.

With most popular social networking sites such as Facebook, Twitter, LinkedIn, Google Plus and many others, internet has become the best medium to connect audiences from across the world. Today most people are internet savvy and mostly love to be in contact interestingly. For personal and professional requirements, they almost every day come into the contacts with number of their friends and professionals. That is the very reason why both small and big brands use these popular social networking sites as their marketing tool. Social Media Optimization and Search Engine Optimization are basically used to brand a business in the internet market. Daily activities on them take the business message to a large number of audiences who are in touch in the internet.

When it comes to measure the interest and behavior of the audiences, Neuro marketing comes up with cutting edge technology and concept of human brain functionality. Market Researchers use some innovative technologies like functional magnetic resonance imaging (fMRI) to analyze changes in activity taken place in different parts of human brain. The technologies like Steady state topography (SST) and electroencephalography (EEG) to measure brain response in terms of the activity taken place in specific regional spectra of the brain. Apart from that, sensors are used to measure changes in consumers’ physiological state.

Actually Neuro marketing is a way of marketing research, that helps businesses understand the behavior of their audiences. The research makes it confirmed what audiences actually want, and also what they react to the products and services. This concept of market research helps organizations understand the real picture of the market focusing on their potential audiences. So they develop their strategies accordingly.

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Social Media and Indian Politics

Social Media and Indian Politics | iMET Global

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In the technology-driven world, social media has become the most important medium to connect people from near as well as remote areas-even beyond the boundaries. The social networking sites like #facebook, #twitter, #whatsapp, etc. have proven to be the best means of communication. People vastly use these networking sites to communicate with their friends, family members, relatives etc.

A majority of the Indian people are witnessing efficient uses of these social media sites for personal, business and political issues. The importance of social media can be seen everywhere. Over few years, the use of the social media sites has influenced Indian Politics too. Marketing managers of political parties take the social media sites as the best marketing and attraction management tool now-a-days.

Social Media and involvement of political parties

Almost all the political leaders have a strong attachment with their followers through these social media sites. They share their views with them by tweeting on the Twitter or by posting information on the Facebook. The best thing is that they also come to know how their followers react to them. This also enables the political leaders to understand their positives and negatives that help them decide changes and implementations accordingly. If we peep into the last few elections conducted in India, the political leaders personally came among the public through these sites, and meanwhile, marketing managers of the poetical parties used the social media as the prime medium to run advertising campaigns.

Social Media’s Influence on politics

Social media plays a dominant role to enhance the impact of politics on those who are connected to the networking sites. Past few decades, the majority of working society was almost inactive towards the political issues because they hardly get chances to be aware of them. But now gone are those days, as these social media sites have given common people a close touch with the politics and political issues. On the other hand, political parties and leaders come to know the opinions of common people. Any tweet on twitter or any post on facebook receives a large number of comments from persons from the different societies across India.

 

Social Media has changed politics for better and worse 

Like everything in this world, social media also has both bright and dark sides. The bright side of social media reflects with the increased involvement of common people in the politics. The definition of Democracy suggests that democracy is a government of the people by the people and for the people. Social media has brought this concept closer to its practical implementation. As a part of the democratic country, common people in India got a chance to vote only. Apart from it, a voter cannot reach to any level of government or administration with his or her views. But these are social media sites through which everyone can share their views to the public or to the political leaders. Through these social media sites, the common people can better participate in the political issues.

Article is presented with permission of the Original Author

You can read the Original Article here.