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Improve Your Bounce Rate for Search Engine

IC:  Searchenginejournal.com

IC: Searchenginejournal.com

 

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

There are a number of factors that contribute to your bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in going to other pages.

Reasons for a high bounce rate

A high bounce rate can be caused by one or many different factors, including:

Single page site

If you have only one page on your site, Google Analytics doesn’t register multiple pageviews unless users reload that page. As a result, single-page sites tend to have high bounce rates. To find out how people use this type of site, implement other content tracking methods, like Events.

Incorrect implementation

If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages. See Verifying your setup for more information.

Site design

If all your pages contain the tracking code but you’re still seeing a high bounce rate, consider:
  • Redesigning the entrance (or landing) pages
  • Optimizing those pages so they correlate better with the search terms that bring users to your site, with ads you’re running, or with keywords you’ve purchased
  • Changing the ads or keywords to better reflect page content
Experiment with site-wide changes to optimize your site with Content Experiments.

User behavior

Other factors may be solely attributed to user behavior. For example, if a user bookmarks a page on your site, goes to it, and leaves, then that’s considered a bounce.

Improve your bounce rate

Because the design of your site and your Google Analytics implementation can affect your bounce rate, improving your bounce rate requires specific, custom changes to your site and setup. The bounce rate, and improving the bounce rate, is as individual as your business.
Analyze specific data. A general site-wide bounce rate can vary too much due to the different marketing activities that run concurrently. Consider your bounce rate for specific traffic sources. Using other dimensions, like medium, campaign, landing page, to evaluate your bounce rate can also be more actionable than your general bounce rate.
Evaluate and adjust factors that might contribute to your bounce rate, like site layout and navigation. Use only your past performances as a rubric, and try to improve your current bounce rate relative to your previous data. Provide enough time between changes to collect enough data to evaluate the impact the changes may be having on your users and their behaviors. Try using Content Experiments to help you.
Learn more about bounce rate in this entertaining and informative segment on youtube
Note: This article is published with permission of the Original Author Rajesh Kumar Singh. The Original article can be read here.

Biggest Challenges for Starts-up in India

Start-up India program has made the journey from start up to success easier than it has ever been. However it must not suppose that curving a niche in the industry has come completely out of the valley of risks and challenges. After starting up a business, the company or organization has a long run to go. It is not possible to have desirable success without beating challenges. The only persons, who have skills and firm determination to take challenges, can come to it.  In this article, the biggest challenges for start-up in India are to be discussed.
Sales and marketing is the first thing that becomes the first and foremost factor determining success and failure.  No mater human resources are available in every corner of India, but the skilled and trained faculties who can bring high performance to the marketing strategies are challenge to be found.
The weak venture investing system in India is one of the great challenges for entrepreneurs.  Even those people, who have skills and smart mind, are frightened to be a part of this start-up in India. They are feared of not getting desirable success even after investing all what they have.
When India’s youth has to face numerous problems to survive their family, they hardly have sufficient money to invest in any start-up. They collect hard earned money during a long time span, they are always feared of investing it in new enterprises.
Long and complicated process of loan from financial institutes is a challenge for entrepreneurs when they consider the option of loan to meet their investment problems. Sometimes it is hard to fulfill the bank criteria to get loan. When an entrepreneur has to struggle for managing resources, marketing requirement and other requirement; at the same time he has to go through the long process to get financial help.
Corruption in India also creates challenges for entrepreneurs to start their business. It becomes the monster in the way of startups for entrepreneurs. When it is difficult to maintain all things required for the business; the unnecessarily pressure of red tape system discourages them.
In India where people are living in gossip-loving society, peer pressures are high.  Entrepreneurs have to face criticism from the people around. As Indian love to stick to the traditions ways and they come with criticism when someone tries something different. Such problems generally come in the rural environment that is why people feel hard to maintain heir confidence level to make it up.   They mostly lose their confidence not because of their failure, but the fear criticism.
Education system in India is also one of challenges for start ups. The students after getting educated are not sure to go the right industry. After completing their professional education, they have to look for the opportunities and reliabilities from others.
Hiring of skilled and trained professionals can be terrible. As an entrepreneur, one cannot offer a large package for efficient and skilled employees, and on the other hand untrained and unskilled employees will not help the organization to lead to destination efficiently.
Note: This article is published with permission of the Original Author Rajesh Kumar Singh. The Original article can be read here.