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Amazing Technologies from GOOGLE

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Technology is transforming innovation at its core, allowing companies to test new ideas at speeds and prices that were unimaginable even a decade ago.
Google has long sought to bring the cutting edge technology for making our and your life a bit more simpler. Their venturing in new field of automation, life sciences and biotechnology puts the future in front of us. I could feel the hair at the back of my neck to stand while listening their CEOs teasing about new technology.
Li-Fi
The term Li-Fi was coined by University of Edinburgh Professor Harald Haas during a TED Talk in 2011. Haas envisioned light bulbs that could act as wireless route
Light Fidelity or Li-Fi is a Visible Light Communications (VLC) system running wireless communications travelling at very high speeds.
Li-Fi uses common household LED (light emitting diodes) light bulbs to enable data transfer, boasting speeds in three digit gigabits numbers per second.
Li-Fi signals cannot pass through walls, so in order to enjoy full connectivity, capable LED bulbs will need to be placed throughout the home. Not to mention, Li-Fi requires the lightbulb is on at all times to provide connectivity, meaning that the lights will need to be on during everytime.
Eye Tracking Technology
Well eye tracking technology sounds very catchy. In the minds of many people it’s not life changing. Eye tracking allows users to move a cursor around a computer or mobile device simply by moving your eyes and head.
The Galaxy S4 had a user interface of Gesture control as one of them. For example, you can scroll a page simply by making a swiping gesture above the screen – without actually touching it. You can even scroll pages by tilting the phone up or down, among other things. But in reality it was not a great success that it brought for Samsung.
But ask this for a disabled person for whom it could be a life changing, bringing internet and smart phone world to them.
Sesame Enable, which is based in Israel, is making such a product using Google technologies. Sesame Enable is getting support from Google.org — the company’s charitable arm.
Project LOON
Facebook CEO Mark Zuckerberg had his hopes of connecting India dashed when Free Basics, a plan offering free access to selected websites and apps, was banned by TRAI. Now, Google is stepping up to the plate to connect rural India.
Rajan Anandan, Google’s managing director for India, told the newspapers that Google has been in talks with telecommunication firms to collaborate on Project Loon, which sees high-altitude balloons beam speedy Wi-Fi down to remote areas in developing countries.
The actual provisioning of the service is done by a local telco. So, we’re talking to a number of local telecommunication company. It is the way of bringing the power of internet at an affordable price at everybody’s doorstep.
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Now shop on Social Media

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Today everyone wants to stay more and more time on Social Media. Getting latest news through tweets, your friend’s opinion through Facebook’s likes and Instagram. And there is more to get excited about because shopping could directly be done through social media.
Using the wisdom of crowds, users will communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends. To date, fashion communities have largely dominated this space
On social media till today, we are just able to see different products which are liked or shared by your friends and family. If you want to buy it then it opens up in the app or a new tab. Sometimes it is really time consuming and makes us go nuts.
Things have changed for shopping
Over the last year, Twitter, Facebook, Instagram and Pinterest all unveiled and upgraded their websites and apps, which allow users to purchase clothes, gadgets and more without ever leaving their feeds.
In many respects, this development is long overdue. We’re already discovering and talking about products on social media, and more people say that posts from friends directly influence buying decisions.
It is surprising to see overseas in China, Korea and elsewhere, social channels have long incorporated ecommerce functionality, even before the West. So far, North America including Canada has been using this new feature with ease.
To buy on social media, we had to click and navigate out to other sites. It is always problematic on smartphones. But innovations like Pinterest’s Buyable Pins now let users browse color and style options and pay, all without leaving the platform.
Right now,
· Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
· Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
· Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
How does 2017 looks?
In 2017, expect to see network’s role shift from being channels whose primary function in ecommerce is providing referral traffic to being platforms where users make purchases directly.
Yet, shopping communities are not limited exclusively to fashion. Some platforms like Zwibe are across all categories and actually pay the influencer if they make a sale in their group. Other shopping communities include Listia, an online community for free stuff.
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.
If fully implemented, shopping on social media could become a primary shopping channel. When making purchases. Brands need to think about social media sales strategies and how they form part of their wider eCommerce functions
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Social Media Skill Gap

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Social Media is the heartbeat of today’s not only youth but also for people from the entire spectrum of ages. Businesses as well as people are not only using it for connecting to their friends but also for reaching out to people for marketing their brand.
This stands to the testimony of the rise of social media, the way it has revolutionized marketing and changed how businesses market themselves and engage with customers.
However, the rapid pace of this revolution has left a digital skills gap with many in today’s workforce woefully ill-equipped to unlock the value of social media.
According to a government report, the UK is on the verge of falling behind on the global stage if they don’t address this skills shortfall. The same is the case of India also.
We don’t need everyone to become computer scientists overnight, but when you bear in mind that a large number of people lack basic digital skills, it is a cause for concern. All they know is how to post status and photos on Social Media Platforms.
Businesses and marketers know they need to be on social to reach their audiences, and you can’t just “wing it” anymore. Social Media Examiner found that 92% of marketers have said that social media is important to their business, and it is clear having the right digital skills is essential to both social and business success.
This calls for work forces around the country to assess the social media skills they have. Are they sufficient for today and can they bring you into a future where we’ll be even more reliant on social for new business and customer engagement?
What’s the impediment?
How social media is used in the workplace has fundamentally changed. Social media used to be the domain of specialist social media managers. However, in just a short space of time, activities on social media have been radically democratized and decentralized by easy to use social media management technologies.
The campaigns like #BlackLivesMatter have revolutionized the campaigns for social causes.
Since then, employees – marketing employees in particular – have been asked to use social media in ever more numerous and unfamiliar ways. According to Indeed, job ads that mention social media in the description but not the title have grown by 89% – that’s a huge swing.
For marketers, the sudden proliferation of new platforms and features is also a factor in the skills gap. Only a year ago, snapchat was for teens, and today it’s the latest way to engage business audiences. As more platforms incorporate more sophisticated features, even the most plugged-in users are struggling to keep up. Only 5% of marketers actively adopt new channels.
Given the proliferance of social in our daily lives, social management is sometimes assumed as an inherent skill. However, just because somebody grows up as a social media native, they aren’t by default equipped to represent a company’s interests online.
As more platforms incorporate more sophisticated features, even the most plugged-in users are struggling to keep up. No one should be expected to dive into the world of corporate social media management without guidance and training.
iMET | Academy of Digital-Social Media Bridges the GAP
While social media races ahead, formal training and education programs are lagging seriously behind. This is where iMET | Academy of Digital-Social Media steps in.
1. Working Professional – We help them to switch their career to digital marketing by equipping them with skills required for stepping foot on a sector which is very dynamic and demanding.
2. Students are the future of any field and if the future only is social media then they need to be aware of this new world of social media. We at iMET | Academy of Digital-Social Media equip students from backgrounds ranging from arts, science to commerce with the skills of social media.
3. MSMEs and self employed provide 70% employment in India but if they are not aware of the power of social media then it could be a big impediment to their future. Luckily for them, we have the right set of skills for making them and their businesses with the ability to start their business from scratch t take it to new heights.
Few employees have time for in-depth courses or boot camps, so the right training solution needs to be on-demand and mobile-friendly.
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