Social Media is the heartbeat of today’s not only youth but also for people from the entire spectrum of ages. Businesses as well as people are not only using it for connecting to their friends but also for reaching out to people for marketing their brand.
This stands to the testimony of the rise of social media, the way it has revolutionized marketing and changed how businesses market themselves and engage with customers.
However, the rapid pace of this revolution has left a digital skills gap with many in today’s workforce woefully ill-equipped to unlock the value of social media.
According to a government report, the UK is on the verge of falling behind on the global stage if they don’t address this skills shortfall. The same is the case of India also.
We don’t need everyone to become computer scientists overnight, but when you bear in mind that a large number of people lack basic digital skills, it is a cause for concern. All they know is how to post status and photos on Social Media Platforms.
Businesses and marketers know they need to be on social to reach their audiences, and you can’t just “wing it” anymore. Social Media Examiner found that 92% of marketers have said that social media is important to their business, and it is clear having the right digital skills is essential to both social and business success.
This calls for work forces around the country to assess the social media skills they have. Are they sufficient for today and can they bring you into a future where we’ll be even more reliant on social for new business and customer engagement?
What’s the impediment?
How social media is used in the workplace has fundamentally changed. Social media used to be the domain of specialist social media managers. However, in just a short space of time, activities on social media have been radically democratized and decentralized by easy to use social media management technologies.
The campaigns like #BlackLivesMatter have revolutionized the campaigns for social causes.
Since then, employees – marketing employees in particular – have been asked to use social media in ever more numerous and unfamiliar ways. According to Indeed, job ads that mention social media in the description but not the title have grown by 89% – that’s a huge swing.
For marketers, the sudden proliferation of new platforms and features is also a factor in the skills gap. Only a year ago, snapchat was for teens, and today it’s the latest way to engage business audiences. As more platforms incorporate more sophisticated features, even the most plugged-in users are struggling to keep up. Only 5% of marketers actively adopt new channels.
Given the proliferance of social in our daily lives, social management is sometimes assumed as an inherent skill. However, just because somebody grows up as a social media native, they aren’t by default equipped to represent a company’s interests online.
As more platforms incorporate more sophisticated features, even the most plugged-in users are struggling to keep up. No one should be expected to dive into the world of corporate social media management without guidance and training.
iMET | Academy of Digital-Social Media Bridges the GAP
While social media races ahead, formal training and education programs are lagging seriously behind. This is where iMET | Academy of Digital-Social Media steps in.
1. Working Professional – We help them to switch their career to digital marketing by equipping them with skills required for stepping foot on a sector which is very dynamic and demanding.
2. Students are the future of any field and if the future only is social media then they need to be aware of this new world of social media. We at iMET | Academy of Digital-Social Media equip students from backgrounds ranging from arts, science to commerce with the skills of social media.
3. MSMEs and self employed provide 70% employment in India but if they are not aware of the power of social media then it could be a big impediment to their future. Luckily for them, we have the right set of skills for making them and their businesses with the ability to start their business from scratch t take it to new heights.
Few employees have time for in-depth courses or boot camps, so the right training solution needs to be on-demand and mobile-friendly.
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