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Digital Upskilling: Invest in Your People

Assess Your Team to Determine Whether You Have a Digital Marketing-Skills Gap
You’ll likely find that your marketing team has a wide range of skills and capabilities. A one-size-fits-all approach rarely works, and you’ll want to maximize any training investment to target the most critical skills.
Look for comprehensive digital skills assessment tools to help gauge your strengths and potential weak spots. Further, seek flexible resources that offer a range of learning options aligned to current industry standards and best practices.
Make Digital Learning Part of How You Operate
The most effective marketers will supplement their technical capabilities with robust skills development programs that help them learn to attain maximum value from their digital tools, using digital best practices that drive business performance.
Upskilling your employees should never really stop because companies should always be evolving and innovating. Digital transformation is, unfortunately, not achieved on a weekend retreat — it should be embedded in your company’s learning practices.
The most successful programs will emphasize structured learning opportunities, access to new content and resources, and on-the-job experience development.
Regards
Team iMET | Academy of Digital-Social Media
For Digital Marketing Courses overview Click here.
To Enroll Click here
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StartUp India

StartUp India is a campaign based on the action plan aimed at the promotion of bank financing for start-up ventures to boost entrepreneurship and encourage start-ups with jobs creation. This campaign was started by PM Narendra Modi on Independence Day in 2015.
India is becoming a hub for budding StartUp Companies, and the dream of making it the biggest and the most successful country is a dream not only supported but also followed by us Indians but the way to all that is by Digitization and Digital marketing.
Digital Marketing plays an important role in the running of StartUp companies as it helps them to grow. Most of the start-ups today are run on internet support. Every start-up has its own website and a mobile application to make it more easy and convenient for the viewer to reach the company for help in a certain department, making it the perfect example of how convenience and technology go hand-in-hand.
As per reports in early 2016, there are 19,000+ start-ups in India and given the pace at which the numbers are increasing, it won’t be surprising enough if the numbers had reached 20,000+ in early 2017. Not only the US but also countries like China and Japan are planning on investing in Indian start-ups as they are some of the most promising ones.
Just knowing what a start-up is, is not enough to make your company successful. What you need to become a successful startup company is to learn and study about it.
There is no denying that Startups in India are booming at a very high pace. Majority of premier Institute pass outs students are now either moving towards Entrepreneurship or are looking toward jobs which are different.
The biggest problem of startups today is implementing a revenue generation plan. One must understand that apart from idea generation, it is very important for a Startup to be profitable as soon as possible.
Government is also taking huge steps in under Startup India. Let us see, how well things turn up in Indian Startup ecosystem.
Regards,
Team iMET | Academy of Digital-Social Media
For Digital Marketing Courses overview Click here.
To Enroll Click here
To contact us Click here

Content Marketing

A marketing approach that is basically strategic in nature which has a laser focus on creating and distributing content which is valuable, relevant and consistent. Traditional marketing is becoming obsolete with each passing day which is coupled with less efficiency. Today content marketing is one of the best ways to keep your prospects and customers glued. Content marketing is not a one-time process but it is ongoing in nature which has to be synced in a proper manner with the marketing strategy undertaken by the business.
The art of communication is what occupies the center stage in content marketing. It is not about selling but communicating the right information in the right form which adds value to the person reading it. If undertaken in a proper manner, then the prospects do reward the business with their loyalty. A proper content strategy is needed to gain fruits out of a content marketing. The main objective behind content marketing is to drive a profitable action of the consumer. This can only be achieved when one displays an engaging content which is valuable to the customer.
Any buying cycle we take up is a process which includes certain stages. Creating awareness is the first important stage which is then followed by research which is done by the customer to gather insights about any offerings that the business is making. Once the research is done the next step is the stage of consideration where comparative analysis is done by the customer to make sure that he is getting premium quality and a fair price. The last stage is when the consumer decides to buy and hence he moves forward to make the transaction. Content marketing plays a crucial part in the first two stages. In this era of cut throat competition it has become important to increase business visibility this can be done by creating awareness and helping the consumer to research. All these can be fulfilled by content marketing. It is nothing but the need of the hour for all the marketers.
Regards,
Team iMET | Academy of Digital-Social Media
For Digital Marketing Courses overview Click here.
To Enroll Click here
To contact us Click here

Digital Marketing And You

Take any start up today – digital marketing is empowering them to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal to engage and nurture customers for referrals and retention.
Understanding digital marketing
In simplest terms, digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them and making them happy.
Earlier, these people used traditional channels but now they spend most of their time in digital and social media.
The need for digital marketing
Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved – the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channels work.
For Digital Marketing Courses overview Click here.
To Enroll Click here
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