Take any start up today – digital marketing is empowering them to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal to engage and nurture customers for referrals and retention.
Understanding digital marketing
In simplest terms, digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them and making them happy.
Earlier, these people used traditional channels but now they spend most of their time in digital and social media.
The need for digital marketing
Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved – the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channels work.
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