Digital Upskilling: Invest in Your People

Assess Your Team to Determine Whether You Have a Digital Marketing-Skills Gap
You’ll likely find that your marketing team has a wide range of skills and capabilities. A one-size-fits-all approach rarely works, and you’ll want to maximize any training investment to target the most critical skills.
Look for comprehensive digital skills assessment tools to help gauge your strengths and potential weak spots. Further, seek flexible resources that offer a range of learning options aligned to current industry standards and best practices.
Make Digital Learning Part of How You Operate
The most effective marketers will supplement their technical capabilities with robust skills development programs that help them learn to attain maximum value from their digital tools, using digital best practices that drive business performance.
Upskilling your employees should never really stop because companies should always be evolving and innovating. Digital transformation is, unfortunately, not achieved on a weekend retreat — it should be embedded in your company’s learning practices.
The most successful programs will emphasize structured learning opportunities, access to new content and resources, and on-the-job experience development.
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StartUp India

StartUp India is a campaign based on the action plan aimed at the promotion of bank financing for start-up ventures to boost entrepreneurship and encourage start-ups with jobs creation. This campaign was started by PM Narendra Modi on Independence Day in 2015.
India is becoming a hub for budding StartUp Companies, and the dream of making it the biggest and the most successful country is a dream not only supported but also followed by us Indians but the way to all that is by Digitization and Digital marketing.
Digital Marketing plays an important role in the running of StartUp companies as it helps them to grow. Most of the start-ups today are run on internet support. Every start-up has its own website and a mobile application to make it more easy and convenient for the viewer to reach the company for help in a certain department, making it the perfect example of how convenience and technology go hand-in-hand.
As per reports in early 2016, there are 19,000+ start-ups in India and given the pace at which the numbers are increasing, it won’t be surprising enough if the numbers had reached 20,000+ in early 2017. Not only the US but also countries like China and Japan are planning on investing in Indian start-ups as they are some of the most promising ones.
Just knowing what a start-up is, is not enough to make your company successful. What you need to become a successful startup company is to learn and study about it.
There is no denying that Startups in India are booming at a very high pace. Majority of premier Institute pass outs students are now either moving towards Entrepreneurship or are looking toward jobs which are different.
The biggest problem of startups today is implementing a revenue generation plan. One must understand that apart from idea generation, it is very important for a Startup to be profitable as soon as possible.
Government is also taking huge steps in under Startup India. Let us see, how well things turn up in Indian Startup ecosystem.
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Content Marketing

A marketing approach that is basically strategic in nature which has a laser focus on creating and distributing content which is valuable, relevant and consistent. Traditional marketing is becoming obsolete with each passing day which is coupled with less efficiency. Today content marketing is one of the best ways to keep your prospects and customers glued. Content marketing is not a one-time process but it is ongoing in nature which has to be synced in a proper manner with the marketing strategy undertaken by the business.
The art of communication is what occupies the center stage in content marketing. It is not about selling but communicating the right information in the right form which adds value to the person reading it. If undertaken in a proper manner, then the prospects do reward the business with their loyalty. A proper content strategy is needed to gain fruits out of a content marketing. The main objective behind content marketing is to drive a profitable action of the consumer. This can only be achieved when one displays an engaging content which is valuable to the customer.
Any buying cycle we take up is a process which includes certain stages. Creating awareness is the first important stage which is then followed by research which is done by the customer to gather insights about any offerings that the business is making. Once the research is done the next step is the stage of consideration where comparative analysis is done by the customer to make sure that he is getting premium quality and a fair price. The last stage is when the consumer decides to buy and hence he moves forward to make the transaction. Content marketing plays a crucial part in the first two stages. In this era of cut throat competition it has become important to increase business visibility this can be done by creating awareness and helping the consumer to research. All these can be fulfilled by content marketing. It is nothing but the need of the hour for all the marketers.
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Digital Marketing And You

Take any start up today – digital marketing is empowering them to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal to engage and nurture customers for referrals and retention.
Understanding digital marketing
In simplest terms, digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them and making them happy.
Earlier, these people used traditional channels but now they spend most of their time in digital and social media.
The need for digital marketing
Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved – the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channels work.
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# All things connected
The Internet of things- (IoT) is a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. It refers to situations where network connectivity and computing capability extends to objects, sensors and everyday items not normally considered computers, allowing these devices to operate with minimal human intervention. In short, anything and everything will now be connected.
# Age of intelligence
We are heading towards an intelligent environment with smart cities and intelligent buildings. Consumer electronics and automobiles will all be brainy devices. Cars will get self-driven and there is no function that electronics will not be able to perform. Be it energy services, the manufacturing sector, agriculture or health management, all will be dominated by connectivity creating intelligent enterprises.
# Technology
Innovative solutions to problems have come up in the digital age and much more are on the way. For instance, RFID is used widely in transport and logistics and everybody is connected with WiFi. Most new smartphones have the barcode reader and ZigBee is used to create personal area networks that enable small scale projects. Sensors alongwith mobile technology are used for various purposes like traffic monitoring, security issues etc. The Jawbone UP that recommends changes in lifestyle and autobots that alert relatives in case of an accident are other examples.
# Web of things
Fully automated lives will be achieved through a universal protocol that would combine several heterogeneous devices. The protocol will be simple, flexible, scalable and standard. Apart from the widely accepted protocols like HTTP, TCP etc., protocols like URI and XML will be used for easy identification and communication. The complicated web will be untangled to simplify daily life and commercial environment.
# Application
Be it a house, an office, a public place, a moving vehicle or the virtual world, IoT will be applied everywhere. Consider the scenario of automated shopping. It will let the clothes introduce themselves, scanners will identify clothing tags, the microchip of credit card will communicate with the checkout reader and reader will tell the staff to put a new one when moving goods. Sounds bizarre isn’t it?
# Challenges
The society will be to test while dealing with rapid innovations. More than that It will be a challenge for Governments around the world. The already free world of the internet or digital era which has lose controls will become more free and a challenge to governance. Numerous privacy and security issues will arise and technological standardization will be key to maintaining systems. Moreover, a health threat will emerge with devices entering every aspect of our lives, as far as, being attached to the human body.
# The Future
It is estimated that there will be as many as 100 billion connected IoT devices and a global economic impact of more than $11 trillion by 2025. Nearly $6 trillion will be spent on IoT solutions over the next five years. Businesses will benefit with reduced operational cost, increased productivity and expansion. Consumers will purchase a massive number of devices and invest a significant amount of money in IoT ecosystems. There will be relationships between objects, humans and environment.
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52% of Asia’s population are internet users

Digital marketing is a blanket term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Development of digital marketing since 1990s and 2000s has changed the brands and businesses way of looking and optimally utilizing it for their marketing purpose.
As a working professional there’s a question in everyone’s mind, “Why is the knowledge of digital marketing necessary for me?” ”Is it relevant to me?” “How will I be able to grow myself by using it?”
Well, there are number of fundamental reasons why people are involving in digital marketing courses.
Advantages of Digital Marketing for Professionals:
· Marketing Professional: Digital marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in career. On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get in the industry. A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including budget contribution of digital is increasing and marketing is becoming integrated. For high growth startups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills.
· Sales Professional: Sales professional form a large category of people who participate in digital marketing course. For entering in the market for sales professionals, it makes sense to consider switching their career to digital marketing. A sales professional can leverage his/her presence on mediums such as LinkedIn, Twitter or Facebook for prospect mining or customer engagement.
· Entrepreneur or Business Owner: For any business owner, acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition. Accordingly, digital marketing is one of the most critical skills every entrepreneur needs to acquire today.
· IT Professional: While a digital marketing professional doesn’t need to know technology, a good percentage of IT/Tech background students and professionals are opting to build a career in digital marketing industry. re. Other than communication skills and creativity, analytical skills play an important role in strategizing & executing successful digital marketing campaigns. Engineers or tech people inherently possess strong analytical skills and thus are successful in digital marketing industry. Also, if a senior IT professional, especially the client facing people understand digital media, they are more valuable for their organization as most of the large IT solutions today require integration with digital media. Such client facing IT managers will be more efficient in conceptualizing and developing such solutions if they understand this medium well.
· Business Head: These are the people who are accountable for growth of a business as a whole or for a particular unit. As a part of customer acquisition strategy, they work with external digital marketing agencies or with their internal digital marketing team. While they themselves don’t play an execution role in digital marketing, their involvement in creating digital marketing strategy, defining & reviewing success metrics, identifying & deploying relevant resources for content creation is critical for the success of digital marketing in their organization.
· HR or other Professionals: Since digital media plays a role beyond marketing function, its knowledge is useful for professionals beyond sales & marketing. For e.g., an HR professional can leverage mediums such as Facebook, LinkedIn for employee engagement and talent acquisition.
There are 3 other benefits of doing a digital marketing course, which justify the reasons why a non-marketing professional could be interested in a digital marketing :
Offer digital marketing service as a freelancer: One of the advantages of digital marketing service is that it can be offered remotely. Accordingly, there’s an opportunity to be a freelancer.
· To become an entrepreneur: Fortunately, entrepreneurship is gaining the respect it deserves in developing economies such as India. Digital Marketing is an important skill to realize this dream for anyone who aspires to be an entrepreneur.
· Make money through blogging or affiliate marketing: There are examples of people, who’ve been able to make significant money or build a full-time career in digital marketing.
People with these exceptional assets working in higher growth startups or digital media platform companies such as Facebook, LinkedIn, Google can expect Rs 1 Crore+ salary as well in India.
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Amazing Technologies from GOOGLE

Technology is transforming innovation at its core, allowing companies to test new ideas at speeds and prices that were unimaginable even a decade ago.
Google has long sought to bring the cutting edge technology for making our and your life a bit more simpler. Their venturing in new field of automation, life sciences and biotechnology puts the future in front of us. I could feel the hair at the back of my neck to stand while listening their CEOs teasing about new technology.
The term Li-Fi was coined by University of Edinburgh Professor Harald Haas during a TED Talk in 2011. Haas envisioned light bulbs that could act as wireless route
Light Fidelity or Li-Fi is a Visible Light Communications (VLC) system running wireless communications travelling at very high speeds.
Li-Fi uses common household LED (light emitting diodes) light bulbs to enable data transfer, boasting speeds in three digit gigabits numbers per second.
Li-Fi signals cannot pass through walls, so in order to enjoy full connectivity, capable LED bulbs will need to be placed throughout the home. Not to mention, Li-Fi requires the lightbulb is on at all times to provide connectivity, meaning that the lights will need to be on during everytime.
Eye Tracking Technology
Well eye tracking technology sounds very catchy. In the minds of many people it’s not life changing. Eye tracking allows users to move a cursor around a computer or mobile device simply by moving your eyes and head.
The Galaxy S4 had a user interface of Gesture control as one of them. For example, you can scroll a page simply by making a swiping gesture above the screen – without actually touching it. You can even scroll pages by tilting the phone up or down, among other things. But in reality it was not a great success that it brought for Samsung.
But ask this for a disabled person for whom it could be a life changing, bringing internet and smart phone world to them.
Sesame Enable, which is based in Israel, is making such a product using Google technologies. Sesame Enable is getting support from — the company’s charitable arm.
Project LOON
Facebook CEO Mark Zuckerberg had his hopes of connecting India dashed when Free Basics, a plan offering free access to selected websites and apps, was banned by TRAI. Now, Google is stepping up to the plate to connect rural India.
Rajan Anandan, Google’s managing director for India, told the newspapers that Google has been in talks with telecommunication firms to collaborate on Project Loon, which sees high-altitude balloons beam speedy Wi-Fi down to remote areas in developing countries.
The actual provisioning of the service is done by a local telco. So, we’re talking to a number of local telecommunication company. It is the way of bringing the power of internet at an affordable price at everybody’s doorstep.
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Now shop on Social Media

Today everyone wants to stay more and more time on Social Media. Getting latest news through tweets, your friend’s opinion through Facebook’s likes and Instagram. And there is more to get excited about because shopping could directly be done through social media.
Using the wisdom of crowds, users will communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends. To date, fashion communities have largely dominated this space
On social media till today, we are just able to see different products which are liked or shared by your friends and family. If you want to buy it then it opens up in the app or a new tab. Sometimes it is really time consuming and makes us go nuts.
Things have changed for shopping
Over the last year, Twitter, Facebook, Instagram and Pinterest all unveiled and upgraded their websites and apps, which allow users to purchase clothes, gadgets and more without ever leaving their feeds.
In many respects, this development is long overdue. We’re already discovering and talking about products on social media, and more people say that posts from friends directly influence buying decisions.
It is surprising to see overseas in China, Korea and elsewhere, social channels have long incorporated ecommerce functionality, even before the West. So far, North America including Canada has been using this new feature with ease.
To buy on social media, we had to click and navigate out to other sites. It is always problematic on smartphones. But innovations like Pinterest’s Buyable Pins now let users browse color and style options and pay, all without leaving the platform.
Right now,
· Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
· Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
· Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
How does 2017 looks?
In 2017, expect to see network’s role shift from being channels whose primary function in ecommerce is providing referral traffic to being platforms where users make purchases directly.
Yet, shopping communities are not limited exclusively to fashion. Some platforms like Zwibe are across all categories and actually pay the influencer if they make a sale in their group. Other shopping communities include Listia, an online community for free stuff.
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.
If fully implemented, shopping on social media could become a primary shopping channel. When making purchases. Brands need to think about social media sales strategies and how they form part of their wider eCommerce functions
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Live Streaming Presents An Unedited YOU


fancred-primary-100616311-largeLive streaming gained importance as broadcasters understood its importance of giving them a free pass over the censor boards. Above this it creates a new enthusiasm among the viewers for providing them an unedited and uncensored interviews and shows.

Social Media in LIVE streaming

Today also not much has changed. With the penetration of smartphones, we have got our personal cameras and with high speed internet there is a high speed network for streaming. Although live streaming capabilities have been around for more than five years, the omnipresence of the live stream has only really taken flight with the advent of “Facebook Live”.

TWITTER the fastest horse

In March 2015, Twitter announced it has acquired live video streaming company Periscope, a little-known startup. In the year since, the company’s app. It lets users stream video of themselves live from anywhere in the world. It has been used to broadcast footage of refugees crossing the Turkish border and bomb scares at football matches. Now, Periscope looks like it’s ahead of the game – and Facebook has started the race, though a bit late but it’s catching up.

Recently Twitter CEO Jack Dorsey took a step for live streaming an interview with NSA whistleblower Edward Snowden. The decision to host Snowden was a bold move in the run-up to President-elect Trump’s inauguration. Airing such a divisive political figure as Snowden sends a clear message to the incoming president that Twitter will not participate in government surveillance programs that bypass due process.

While news organizations are pulled into the live stream by the tide of attention, so Facebook is also carried by the same tide further into the deep waters of publishing responsibility. The irony of the current position is that news organizations and to an extent Facebook have been in their own very different states of denial about what is happening. Facebook knew the technology it deployed to bring forth Chewbacca Mom would also empower important political movements such as Black Lives Matter. It knows now that every time a violent atrocity is committed Facebook is the default destination, and its actions however automatic are freighted with meaning. And the traditional media have our own private dilemmas as we create the audience for terror or policy theatre.

Once you’re on air, it can take a few minutes for your audience to arrive. Wait for them: Their live comments and questions will make the experience starkly different from a regular recorded video. Have a conversation, answer viewer questions and be yourself. Like Snapchat, this is your chance to present the raw, unedited you.


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The world is one big round place, and the problem is, we’ve not been able to enjoy this while watching movies on television. We’ve been looking at a cropped view of it for way too long.

But thanks to new technology advancements in cameras and online algorithms, we can now enjoy this 360 degree world on our smartphones. We can see in front, back, to the left and right, above and below, in full spherical.

VR in Social Media Industry

“Imagine sharing not just moments with your friends online, but entire experiences and adventures.” That’s what Mark Zuckerberg wrote after Facebook acquired Oculus, the virtual reality company, for $2 billion in 2014.

Facebook has already begun incorporating Oculus technology into its 360 Video. It allow users to experience scenes from different angles (looking right, left, up, down, etc.), on both web and mobile devices, creating a more a new real time experience.

Right now, there’s 360 Video available from The Disney Channel and a really cool clip from Star Wars: The Force Awakens. Expect to see more immersive videos in 2017 as publishers and even brands catch up with the technology and begin creating more 360 degree videos.

Oculus VR has already released a new “social” app called Oculus Social Alpha. The virtual movie-watching app allows you to “sit” in a theater and watch a video in real-time with other users. It is entirely changing the meaning of ‘hangout’.

At the Consumer Electronics Show, 360 video and virtual reality (VR) was the big talk of the show, from huge concerns like YouTube and corporate parent Google, to Facebook’s Oculus Rift and camera makers. VR and 360 were there.

If you are a person who wants to see everything, want to hear everything then you are going to love this new face of social media which is painted in the colors of virtual reality and 360 degree videos.

The biggest news is of the $599 Oculus Rift VR headset,  which is on sale now. With the Rift, gamers will get a much wider and expansive view of their worlds than they’ve ever seen before.

Beyond VR for gaming, social media there is a scope of 360 for photography also.

In a speech, YouTube’s Chief Business Officer Robert Kyncl talked about how VR was going to dramatically change the mobile viewing experience. He parsed the current situation by stating that we currently watch 1.5 hours a day of digital video, compared to five hours daily for TV. But he sees digital video surpassing TV within four years, with VR being a huge driver for the shift.

YouTube, has already made an early bet on 360-degree video because it is the first type of video that actually gives you a better experience on mobile than you can have on desktop or on your TV. And since it’s an open secret that mobile video is exploding, formats that lend themselves to mobile storytelling will grow along with them. And virtual reality is the exactly that person.

Acceptance By the industry

 The filmmakers are not able to dive into 360 in a big way is the limitations of how 360 video gets made. To get the full view, you usually need to use a bunch of cameras tapped together, and then “stitch” or piece the views together in video editing. That process can take hours, days, even weeks.

Several camera manufacturers looked to solve that issue, with small, consumer-grade cameras that are easier to use and promise to eliminate the stitching issues.

With VR you can teleport people into a new experience and blow their minds. It’s not a question of if, but when it will become adopted by consumers. This is the same type of content that’s made GoPro so successful. If we’re not innovating, we cease to be relevant.

Will 2017 be the year when virtual reality becomes a reality or not, the answer lies in the womb of the future

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