Digital Upskilling: Invest in Your People

Assess Your Team to Determine Whether You Have a Digital Marketing-Skills Gap
You’ll likely find that your marketing team has a wide range of skills and capabilities. A one-size-fits-all approach rarely works, and you’ll want to maximize any training investment to target the most critical skills.
Look for comprehensive digital skills assessment tools to help gauge your strengths and potential weak spots. Further, seek flexible resources that offer a range of learning options aligned to current industry standards and best practices.
Make Digital Learning Part of How You Operate
The most effective marketers will supplement their technical capabilities with robust skills development programs that help them learn to attain maximum value from their digital tools, using digital best practices that drive business performance.
Upskilling your employees should never really stop because companies should always be evolving and innovating. Digital transformation is, unfortunately, not achieved on a weekend retreat — it should be embedded in your company’s learning practices.
The most successful programs will emphasize structured learning opportunities, access to new content and resources, and on-the-job experience development.
Team iMET | Academy of Digital-Social Media
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StartUp India

StartUp India is a campaign based on the action plan aimed at the promotion of bank financing for start-up ventures to boost entrepreneurship and encourage start-ups with jobs creation. This campaign was started by PM Narendra Modi on Independence Day in 2015.
India is becoming a hub for budding StartUp Companies, and the dream of making it the biggest and the most successful country is a dream not only supported but also followed by us Indians but the way to all that is by Digitization and Digital marketing.
Digital Marketing plays an important role in the running of StartUp companies as it helps them to grow. Most of the start-ups today are run on internet support. Every start-up has its own website and a mobile application to make it more easy and convenient for the viewer to reach the company for help in a certain department, making it the perfect example of how convenience and technology go hand-in-hand.
As per reports in early 2016, there are 19,000+ start-ups in India and given the pace at which the numbers are increasing, it won’t be surprising enough if the numbers had reached 20,000+ in early 2017. Not only the US but also countries like China and Japan are planning on investing in Indian start-ups as they are some of the most promising ones.
Just knowing what a start-up is, is not enough to make your company successful. What you need to become a successful startup company is to learn and study about it.
There is no denying that Startups in India are booming at a very high pace. Majority of premier Institute pass outs students are now either moving towards Entrepreneurship or are looking toward jobs which are different.
The biggest problem of startups today is implementing a revenue generation plan. One must understand that apart from idea generation, it is very important for a Startup to be profitable as soon as possible.
Government is also taking huge steps in under Startup India. Let us see, how well things turn up in Indian Startup ecosystem.
Team iMET | Academy of Digital-Social Media
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Digital Marketing And You

Take any start up today – digital marketing is empowering them to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal to engage and nurture customers for referrals and retention.
Understanding digital marketing
In simplest terms, digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them and making them happy.
Earlier, these people used traditional channels but now they spend most of their time in digital and social media.
The need for digital marketing
Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved – the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channels work.
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52% of Asia’s population are internet users

Digital marketing is a blanket term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Development of digital marketing since 1990s and 2000s has changed the brands and businesses way of looking and optimally utilizing it for their marketing purpose.
As a working professional there’s a question in everyone’s mind, “Why is the knowledge of digital marketing necessary for me?” ”Is it relevant to me?” “How will I be able to grow myself by using it?”
Well, there are number of fundamental reasons why people are involving in digital marketing courses.
Advantages of Digital Marketing for Professionals:
· Marketing Professional: Digital marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in career. On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get in the industry. A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including budget contribution of digital is increasing and marketing is becoming integrated. For high growth startups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills.
· Sales Professional: Sales professional form a large category of people who participate in digital marketing course. For entering in the market for sales professionals, it makes sense to consider switching their career to digital marketing. A sales professional can leverage his/her presence on mediums such as LinkedIn, Twitter or Facebook for prospect mining or customer engagement.
· Entrepreneur or Business Owner: For any business owner, acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition. Accordingly, digital marketing is one of the most critical skills every entrepreneur needs to acquire today.
· IT Professional: While a digital marketing professional doesn’t need to know technology, a good percentage of IT/Tech background students and professionals are opting to build a career in digital marketing industry. re. Other than communication skills and creativity, analytical skills play an important role in strategizing & executing successful digital marketing campaigns. Engineers or tech people inherently possess strong analytical skills and thus are successful in digital marketing industry. Also, if a senior IT professional, especially the client facing people understand digital media, they are more valuable for their organization as most of the large IT solutions today require integration with digital media. Such client facing IT managers will be more efficient in conceptualizing and developing such solutions if they understand this medium well.
· Business Head: These are the people who are accountable for growth of a business as a whole or for a particular unit. As a part of customer acquisition strategy, they work with external digital marketing agencies or with their internal digital marketing team. While they themselves don’t play an execution role in digital marketing, their involvement in creating digital marketing strategy, defining & reviewing success metrics, identifying & deploying relevant resources for content creation is critical for the success of digital marketing in their organization.
· HR or other Professionals: Since digital media plays a role beyond marketing function, its knowledge is useful for professionals beyond sales & marketing. For e.g., an HR professional can leverage mediums such as Facebook, LinkedIn for employee engagement and talent acquisition.
There are 3 other benefits of doing a digital marketing course, which justify the reasons why a non-marketing professional could be interested in a digital marketing :
Offer digital marketing service as a freelancer: One of the advantages of digital marketing service is that it can be offered remotely. Accordingly, there’s an opportunity to be a freelancer.
· To become an entrepreneur: Fortunately, entrepreneurship is gaining the respect it deserves in developing economies such as India. Digital Marketing is an important skill to realize this dream for anyone who aspires to be an entrepreneur.
· Make money through blogging or affiliate marketing: There are examples of people, who’ve been able to make significant money or build a full-time career in digital marketing.
People with these exceptional assets working in higher growth startups or digital media platform companies such as Facebook, LinkedIn, Google can expect Rs 1 Crore+ salary as well in India.
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