Influencer marketing is a very important part of marketing and is used frequently by marketers and agencies to increase their social media presence.
Influencer marketing is an art where the brand is promoted by people who can influence other people to engage with the brand. Influencers of different industries are used to target different audience.
Now a days marketers are moving slowly from traditional influencers like Movie Stars to more contemporary and progressive influencer.
More people are becoming famous from social networking sites like Facebook, Youtube, Instagram, etc. These influencers are common people who have an impact on people or in marketer terms, Target Audience. Youtubers like AIB (All India Bakchod), TVF (The Viral Fever), Being Indian, Filter Copy, Sudh Desi Endings, etc. have huge fan following and hence the marketers rush towards them for product placements.
For instance, in latest Video of AIB, a popular food aggregator app Swiggy placed its product, OLA is sponsoring latest web-series of TVF “Permanent Roommates season 2”, etc.
These ads increase visibility of the product and people who are watching it, remember the product in the longer run.
But, beware many of these influencers have their power on younger audience who are in Graduation, Post-Graduation and working professionals under 30. So, if you have a product which is perfect for this cohort, place the product.
Product placement charges too will be inexpensive, why? Because, these people are looking for some money to make their video. They will happily take your offer. There is no star cast and hence, you will not have to pay much amount to a “STAR”.
Hence, if product placement in Social media suits you then it is good for you and will be cheaper than the traditional influencer marketing techniques. Social media influencers are bound to give you more product engagement.
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The buzz word in the market is social media marketing and the various programs on offer which are intended for executives or the teams of professionals. These are the people who are employed in marketing, advertising, branding, communications or sales who want to gain skills of engaging themselves in marketing on the web using latest digital marketing techniques. This course is however also suitable for individuals seeking to employ digital marketing to advance in their individual careers.
The scope of this course is reasonably high for the reason that the future is going to be digitally oriented. Thus knowing the technicalities pertaining to marketing one which is governed through what is commonly known as internet marketing having in it a wide array of different marketing domains. There are two equally important objectives of the course for corporates:
A surprising move was taken by Microsoft when it acquired LinkedIn for $26.2 billion on Monday. After this announcement took place the shares of LinkedIn surged by 47 percent. Both the boards have approved of this transaction but still some of the approvals are awaited. This deal is expected to get closed in this calendar year. Even after this acquisition, LinkedIn will retain its distinct brand, culture and its independence.
LinkedIn is known to be world’s one of the most valuable professional networks and hence continues to build a strong growing business. Microsoft also has more than one billion office users but when we talk about a social graph, Microsoft has none. Hence, it had to rely on Facebook, LinkedIn and others to provide that key connections. LinkedIn is the ultimate business social platform. It has everybody on it, from interns and college students on up to the biggest CEOs.
With this acquisition LinkedIn provides Microsoft with about 433million members and a very solid social graph. This will help Microsoft reach a far bigger audience in terms of social networking services and professional content. The plan is a big one from both the sides.
Analysts have also speculated that Microsoft may also buy Salesforce.com as a cloud play.
Microsoft will finance the transaction primarily through the issuance of new indebtedness. Microsoft expects the acquisition to have minimal dilution of approximately 1% to non-GAAP earnings per share, for the remainder of fiscal year 2017 post-closing and for fiscal year 2018 based on the expected close date, and become accretive to Microsoft’s non-GAAP earnings per share in fiscal year 2019, or less than two years post-closing.
A joint conference call with the investors will be further hosted by LinkedIn and Microsoft to discuss this transaction. Microsoft has all the resources, the cash, the balance sheet and the borrowing ability to acquire a lot more.