Our Programs

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    Business Objectives & Digital/Social Media

    The key is to achieve all or one Objectives:

    • Sales & Lead Management.
    • Geographical/Supplier Outreach.
    • Niche Market Leadership.
    • Thought Leadership Marketing.
    • Customer Interaction & Involvement.
    • To Build Alliances & Partnerships.
    • Better SEO
    • Top line/Business Revenue Enhancer for E-Business.

    Web Essentials Management

     

    Areas covered ( Business & Functional Level)

    • Website /Portal/ Apps Development
    • Revamping Decisions
    • Microsites
    • Landing Pages/ Forms
    • Social Media Enablement

    Visual Impact Management (VIM)

     

    Areas covered ( Business, Functional and Technical Level)

    • New Creative designs
    • Collateral Strategy- Sales to NewLetter
    • Tools- Photoshop, Corel, Illustrator and VFX ( Basics)
    • Social Media Specific Designing

    Marketing Content Management (MCM)

    All the Stages of –

    • Aggregation, Segregation, Creation and Curation
    • Business Function wise, Nomenclature wise, Delivery Model wise and Online Publication wise.

    Highlights-

    • Thought leadership based .
    • Validation/ Review of existing and new content.
    • Search Engine Friendly Keyword Enrichment.
    • Content Re-Use/ Templatization.
    • Digital Story Telling and Narratives.
    • Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

    Internet Marketing & Email Management

     

    • SEO ( Basic & Pro)
    • PPC/ Adword and SEM
    • Affiliate Marketing
    • Adsense.
    • Email- Campaign Design & Scheduling, DB Profiling &
    • Analytics & Reporting

    Communication

    • Language Proficiency Building
    • Basics of English
    • International Spoken Language
    • GD/PI Skills including Mock Sessions
    • Content Creation and Curation
    • Communication Clinic by a Super Expert- one on one diagnosis

    Big Data & Analytics

    • Frameworks overview- Hadoop and more
    • Application Landscape including Social Media Automation
    • Big Data Enablers
    • Data Management to Decision Making- BI/DW & DSS
    • Analytics: Reports & Metrics design
    • Web related
    • RoI Methods

    Mobile /Apps /E-Commerce/E-Biz

    • Understanding of Platform and OS
    • Different Promotional means on Mobile
    • Structure and Models of E-Biz- Hyper Local, Hyper Market, TechFood and more
    • E-Biz and Data Flow – Sourcing to Delivery
    • Success Metrics for Apps/EBiz
    social media