Get Started Programme (GSP)

Duration: 3 months – 3 days a week, 108 hours – 3 hours each day.

Week-end batches too are available for working professionals

GSP is aimed at helping the students to become an ONLINE PROFESSIONAL OR A CONSULTANT on completion of the programme.

Students would be taught:

• Intro to Online Marketing: Social Media, Web 2.0, 3.0
• Essentials to go Online: Website formats, Content Plan Goals design & Sitemap design
• Intro to Types of Content, Social Media Tools & use
• Introduction to Social Media Book Marking
• Basics of Social Media Optimization – SMO
• Basics of Search Engine Optimization – SEO
• Blogs and Bloggers Den
• Personal Branding/Corporate Branding
• Online Reputation Management (ORM)
• Basic Professional Grooming tips
• Measuring RoI/Effectiveness of Social Media
• Intro to Mobile Apps based Marketing
• Paid advertising, Email Marketing, Affiliate Marketing
• Adsense

Do It Yourself Programme (DIYP)

Duration: 6 months – 3 days a week, 108 hours – 3 hours each day.
Time 11 a.m-2 pm, 4 pm - 7 p.m.

Week-end batches too are available for working professionals

GSP is aimed at helping the students to become an ONLINE PROFESSIONAL OR A CONSULTANT on completion of the programme.

Trimester-1 (Get Started),

• Intro to Online Marketing: Social Media, Web 2.0, 3.0
• Essentials to go Online: Website formats, Content Plan, Goals design & Sitemap design
• Intro to Types of Content, Social Media Tools & use
• Introduction to Social Media Book Marking
• Basics of Social Media Optimization – SMO
• Basics of Search Engine Optimization – SEO
• Blogs and Bloggers Den
• Personal Branding/Corporate Branding
• Online Reputation Management (ORM)
• Basic Professional Grooming tips
• Measuring RoI/Effectiveness of Social Media
• Intro to Mobile Apps based Marketing
• Paid advertising, Email Marketing, Affiliate Marketing
• Adsense

Trimester-II (Advance – DIY)
• Details on widgets, framework and social media tools
• Basic Website design and development
• Basic Designer’s skills
• Basic Marketing and Strategic Management
• Introduction to Total Content Management – creation, aggregation, validation and key word enrichment
• Internt marketing, Web 2.0 and business models
• Level 2 of Search Engine Optimization – SEO
• Level 2 of Social Media Optimization – SMO including Viral Marketing
• Detailed Blog strategy with social media platforms – Big Bang Approach
• Advance level Personal/Corporate Branding/Online Reputation Management (ORM)
• DIY Kick Start using C Suite Approach of iMET Global
• Professional Grooming/Development using iMET’s KASA Model
• Introduction to Entrepreneurship
• Level 2 of Measuring RoI/Effectiveness of Social Media Campaigns business function wise
• Level 2 of Mobile Apps based campaigns & promotions

Advance Professional Programme (APP)

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Upcoming Courses

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Corporate Outreach

Bridging the Gap between Training & Reality

iMET Global – we aim at Optimizing Performance

After all that’s the purpose of training isn’t it?

We specialise in partnering with organisations in order to develop and motivate their staff to help achieve business goals.

iMET Global Corporate Outreach, is our extension that excels at bridging the gap between mundane training programs available to corporate houses and the actual real-time need of these organizations. iMET provides bespoke in-house courses and we are also considered to be a big player in Public or Open Courses that we offer in the format of learning events.

iMET Global is a unique mix of experience and innovation – well established, traditional methods are complemented by forward thinking design, delivery and new technologies. Our clients have rated us among other things as ‘reliable’ ‘mad’ ‘patient’ ‘flexible’ ‘excellent’ and ‘passionate’; with feedback from delegates continuing to be positive. We research for new areas, the missing links and design programs to fill the void. Our innovative programs like ‘Intrapreneurship’, ‘Managing Gen-Y’and ‘Creating Happy Workplaces’ – have received rave reviews from senior management as well as their teams.

And then there’s our trainers…here’s the thing – although they are all qualified trainers, they all started from significant business backgrounds. We deliberately recruit ‘fresh’ trainers every year to help contribute new perspectives and bring reality to the training. We now have over 50 in-house and associate trainers based throughout India, and all of our trainers have held significant management roles. As our programs are customized as per our client’s need, industry and phase of growth; we also chose our facilitators from relevant industries who understand the basic concept of our client’s business and are able to create an instant connect with the participants.

We promise Interactive, Informative & Interesting Sessions. And we deliver just that!

Section 3

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Team & Advisor
Deepak Goel – Governing Council (Founder)

A new generation Indian entrepreneur venturing his way into specialized IT enabled sales / marketing support consulting, digital marketing and off shoring by pioneering MPO (Marketing Process Outsourcing) and NBM (New Business Media) for international geographies. He is a strategic driver of BFG Corporation (www.bfgcorporation.com ). Also, he pioneers in bringing industry insights to Professional Education sector, SMEs & Start ups by creating a global community iMET Global – www.imetglobal.com . An Economics graduate (from University of Delhi) with an MBA from Symbiosis (SCMHRD, Pune, India )in IT & Management Systems and International Marketing, Deepak has worked across geographies in India, US, Canada and Europe for more than 12+ years in B2B space IT, ITES, Consulting and BPO. He is a Strategic marketing specialist has worked in India and US on number of consulting assignments related to Sales & Marketing, Project Management and CRM. During his professional stint, Deepak conducted various in house trainings on areas like Strategic Marketing, Business Development, Sales Analytics, Market Planning, Digital Marketing and Process Consulting. He is a recipient of Honorary Life Time membership of International Film and Television Club. He is much sought after for Mentoring Sessions/ Building Industry Interface by B-Schools, Engineering colleges and other such professional associations including various start ups and SMEs. After spending few professional years in US, he is now based in New Delhi.

Shamshir Rai Luthra- (Chief Media Mentor)

Founder, Speaker Shamshir Rai Luthra (Samasira Raya Luthara) is a welfare activist who has the courage to change conventions and set trends. In 1994, he led the way in speaking ‘bolchaal bhasha’ (the common man’s language) on air! He succeeded as content consultant & voice trainer in Nepal in 1996, way ahead of India’s second radio boom. In 1997, he awakened the need for self confidence, personality development & voice training for each Indian. He authored two books, ‘Talk To Win’ in 2002 and ‘Lazy Ways To Enlightenment’ in 2003. At the peak of an action-packed career in media, renowned broadcaster and celebrity coach Shamshir Rai Luthra sensed an emergent need to spread the message of constructive thinking and good communication everywhere. Consequently, he founded Talking Rich in 2006, and Ashirvachan in 2010.

Lorraine Young – Strategic Mentor

With over 30 years in operations, Lorraine decided it was time for her to realise, a life goal of running her own Training Company for Hospitality and Tourism, where she could share her expertise and extensive knowledge. Lorraine believes there is a gap in the hospitality and tourism advisory market, where owners can secure independent and relevant advice on key hospitality drivers. Her career has been marked by the following characteristics: Values Respect, Integrity, Teamwork and Empowerment. In today’s tough economic times it is important for the hospitality sector to continue to give customers the service expected while at the same time keeping sticking to budgets. Lorraine domain expertise lies in this arena. Hands on professional with experience in senior positions in Australia, with Ramada Renaissance Sydney, Ramada Reef Resort Cairns. Accor’s, Mercure Hotel Perth, Western Australia. Pacific International Hotel Perth WA. Western Australian, Racing Club. Golden Karinya Resort Tasmania. Travelodge Hotels, Papua New Guinea. Pearl Hotel, Dubai. Katathani Beach Resort, Phuket, Thailand.

Ashish Bhagwat – Strategic Adviser & Mentor

Marketing Head, Magic Software Strategic Marketing | Branding | Business Development Was Vice President, Orangescape Strategic Marketing | Partnerships | Thought Leadership Was Practice Head, BPM Consulting & Solutions, Wipro Technologies Ashish has 15 Years of extensive experience having performed diverse roles in IT industry. He has played key roles in business leadership (P&L responsibility, marketing, strategy) as well as advisory (IT strategy & Business Operations consulting) capacity. Proven leadership skills in handling multiple-teams scenarios, setting up and running team organizations, drawing and executing the business strategy and operational plans, and in advising the customers on their Strategy and Business Improvement initiatives. Ashish has been an intrapreneur at heart, playing impactful future-building roles within the organizations. He set up the BPM practice at Wipro in 2004 and established the growth path, drove the organization through Business Development, Consulting and Talent Development. He also played an instrumental role in OrangeScape’s global expansion. With an all-round rich experience delivering in leadership positions across diverse business markets and geographies, Ashish has been focused on impact and strategic contributions. With specialty in Strategic Marketing and Business Transformation, Ashish has also been a sought after speaker in leadership and technology. He likes to keep abreast of the market dynamics and the trends in business. A voracious reader in nonfiction, business, & leadership, Ashish also blogs at leisure. His blog is recognized as a prominent blog in the Business Technology space. http://ashishbhagwat.comAshish is an MBA in Information Systems and holds a degree in Engineering (Bachelor of Engineering) in Electronics and Instrumentation.

Experts
Dr Amit Nagpal – MBA, PhD (Digital Media) LION

Dr Amit Nagpal is an MBA, PhD and has also obtained an Advanced Diploma in Brand Management. He is a Personal Branding Consultant and has been associated with branding and media management for past 15 years.

He was HOD- Management at Wigan & Leigh College, New Delhi. He has worked with Cadbury India Ltd, Sage Publications, Sahara TV, ICFAI and Pondicherry University.

His blog, “The Joys of Teaching” is read in 100 plus countries across the world. He has published two books on media and personal development.

Ram Kumar Poothrikovil

Ram Kumar has worked extensively in the IT industry both in Technical & Management positions. He has handled several large IT outsourcing contracts & managed large teams. He is a mentor, coach and guide for young IT Engineers. He has long years of experience working overseas for a major MNC & subsequently worked in senior positions in India. He is specialized in Mainframe Technologies & ERP.

Mr. Neeraj Gupta- Managing Director

Mr. Neeraj Gupta is currently holding a position of Managing Director at Poonam Strips P Ltd. He is also a Seminar Leader at Landmark Education. He is a Strategic Advisor at Euphoria World Travels.

Mr. Sharad Vadehra- Managing Partner, Kan & Karishme

Mr. Sharad Vadehra is one of the senior Patent Attorneys of the country who has a technical background and a legal qualification and has over twenty two years of experience in handling both domestic and International companies and Research Institutions. He has worked as a Manager in the Research and Development Department of a leading Indian pharmaceutical company. He was also associated with two leading Patent Law firms in New Delhi including Remfry and Sagar in Patent Department and as a Senior Patent Attorney and Consultant dealing with Chemical, Pharmaceutical, Mechanical and Electronic Patents and the filing and prosecution of trade mark applications in India. He has rich experience of filing and prosecution of International Patents.

Specializations:

Trademark Filings and prosecution. Drafting of Pharmaceutical and chemical Patent specifications, prosecution and Patent and Trademark Litigation, Opinions of patent-ability of subject matters in India and on infringement proceedings, pre-grant and post-grant oppositions and invalidation proceedings.

Dr. Pawnesh Kumar- Medical Professional

Dr. Pawnesh Kumar is a Medical professional, a Certified Trainer, a Master Practitioner of Neuro Linguistic Programming from Dr. Richard McHugh and American Board of NLP. He is also a certified Time Line Therapist and Silva Mind Control graduate.

He has been working with students, families, various Institutes and people with mental ailments for past six years.

Several hundred of students have attended his workshops on Goal Setting, Confidence Building, Communication Skills and Personal Power. His model of teaching involves Synesthesia i.e. focusing all the senses at one time to achieve the desired objective of learning.

Dr. Pawnesh is currently working on developing a model of learning by amalgamating Language, Neuro-linguistic Programming and Communication Skills to make learning better, faster and permanent in any field.

Mr. Madhur Malik- IQ Gain

Madhur Malik is currently holding a position of Strategic Advisor – Earth Infrastructure and also a Sr Vice President, Business Solutions – IQ Gains.

A seasoned professional, Mr. Madhur Malik has over 22 years of rich experience in varied roles, majority of which has been in the projects and real estate space. He held both instrumental and strategic positions at various fortune 500 and 1000 companies.

His expertise in real estate and project management transactions is based not only on a deep understanding and unique insight of the subject but also on an in-depth analysis of the international market encompassing investment, project management, funding, Merger and Acquisition.

His forte revolves around project management to CRM and has been responsible for start-up projects from scratch to the eventual successfully run enterprises.

He has worked for foreign Multinational Corporation like Simmering Graz-Pauker AG (Austria), Siemens Ltd., eFunds International, TSYS Inc., JLLM, Century 21 Inc., etc.

Currently, he spearheads a large business & social networking, knowledge and idea driven platform. By virtue of his business acumen and social reach, has over 160 eminent members who are industry icons and visionaries of their domains, sharing this august platform.

He is an MBA in international business and is a certified six-sigma green belt professional.

Mr. Jitendra Verma- President, Centre for Sustainable Development

Jitendra Verma is currently a President of his NGO, Centre for Sustainable Development (CENSUD). His experience in different fields speaks a lot about him. He was an Advocate, High Court of Himachal Pradesh from September, 2004 to April 2008. His demonstrated ability to work well with a wide variety of people at various levels, foster cooperation and collaboration among individuals in the work unit, help team resolve conflicts constructively and ability and willingness to communicate when help is needed. A Self-starter with a positive attitude, willingness to learn new concepts and acceptance of challenges.

CS Rajiv Bajaj-Company Secretary & CFO at Panasonic

CS. Rajiv Bajaj is currently a Council Member, Chairman Information Technology (IT) Committee at NIRC of ICSI and also an Hony. Secretary at Consumer Electronics & Manufacturers Association, New Delhi.









Join the Pool!

Mail us at: contact@imetglobal.com

Knowledge Quest
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