ECP - Executive Certificate Program

in Strategic Digital Marketing, AI Enablement & Analytics

UPCOMING SESSIONS (Limited Availability)

Dates: Feb 2025

Duration: 6 Months

Format: Blended (LIVE Online + In Class)

Location: Virtual + iMET Global Campus

NOTE: The program fee covers tuition fee, Notes and Case materials

Faculty

IVY League

Curriculum

Corporate approved curriculum with IVY League delivery format

Not just any other
B-School

Backed up by a digital agency and a community of digital social media professionals. Giving iMET a unique edge with “Teach what we practice. And Practice what we teach

Helped

65+

Institutes

Trained

30k+

Students

Trained

1.5K+

Professionals

Nationalities Covered

Countries Represented:

Now...
learner’s can directly enrol for iMET’s qualifications

Cohorts

based Batches for
Effective Learning:

COHORT 01

PG Students

MBA/MCA/MS CA/CS/CMA

COHORT 02 (A)

Drop-outs/Career Change

Dropped out from CA/CS/CMA/CFA

COHORT 02 (B)

Drop-outs/Career Change

Not interested to do conventional PG including MBA/MCA/MS

COHORT 02 (C)

Drop-outs/Career Change

Not interested to give competitive government exams / UPSC anymore

COHORT 03

Graduates

Hotel Management | BBA/BCA with 1+ year of experience BTechs

Go Digital
Or Die

Technology

Tech Layoffs Impact At Least 8,000 Individuals In India In 2024 As Firms Cut Down Jobs To Reduce Costs

Layoffs.fyi, a real-time layoff tracker in the tech industry, found that the highest number of layoffs in the country came from Paytm which announced a job cut for at least 3,500 employees in June...

ABP News

Education

India's skill gap is stealing futures: How right education can tackle the job crisis

India's education system needs urgent reform to bridge the skills gap, which can help solve the unemployment issue....

India Today

Finance, Techonlogy

At Least 8,000 Lose Jobs as India's Startups, Big Tech Focus on Profits, AI

Across the world, over 1.30 lakh layoffs have taken place this year alone, including major ones among the Big Tech...

The Quint

Education

Find out how this B-School is shaping a bright future for its students

The placement cell at Jaipuria with their unflinching commitment and adaptive approach to new normal is all set for another excellent placement season. With over 55 new recruiters along with an existing 375 is racing to finish the placement ahead of time....

Hindustan Times

OVERVIEW: ECP

The Executive Certificate Program (ECP) in Digital Performance Marketing, Analytics & AI Enablement is a 6-month transformative journey designed to equip professionals with cutting-edge skills in digital marketing, AI-enabled analytics, and data-driven marketing strategies. This program is ideal for marketing enthusiasts, business leaders, and entrepreneurs who want to enhance their expertise in the ever-evolving digital marketing landscape. The course offers live projects, internships, and an opportunity to learn from industry experts through guest lectures and seminars. Through comprehensive modules and practical exposure, you will develop the ability to execute successful marketing strategies, analytics performance metrics, and leverage AI for optimal business outcomes.

Course Journey:

18 Weeks of Live Sessions:

Engage in expert-led, interactive live classes covering core business concepts, strategies, and tools.

2 Live Projects (1 week each):

Apply your learning through two real-world projects, designed to give hands-on experience in a practical setting.

4 weeks Internship:

Gain industry exposure through two internships totaling 4 weeks, helping you put theory into practice.

5 Specialisations:

Tailor your learning experience by choosing one specialisation based on your career goals (details below).

4 Guest Lectures:

Hear from industry leaders who will share their experiences, challenges, and insights into various business domains.

1 Seminar:

Participate in a seminar focused on the latest trends, business strategies, and growth opportunities.

Flexible Learning Options:

LIVE Online/Offline/Hybrid classes with SAME FEE STRUCTURE!

Convocation Ceremony:

On successful course completion

Program

Outcomes

Build Essential Digital Marketing and Strategy Skills

Develop expertise in digital marketing fundamentals, from crafting impactful content and managing performance marketing campaigns to designing digital PR strategies that elevate brand visibility. Gain the strategic insights needed to drive measurable results across social platforms and media channels.

Hands-On Experience with AI and Industry Tools

Master cutting-edge AI tools and platforms that streamline social media management, content creation, and audience analysis, giving you a practical edge in digital marketing.

On-Site Learning at a Digital Agency Office with Live Assignments

Experience the dynamic environment of a real digital agency with sessions held directly in their office. Work on live assignments alongside industry professionals, gaining practical skills and firsthand insights that bridge theory with industry practice.

Explore New-Age Business Models

Gain the confidence and skills needed to transition seamlessly into the professional world, equipped to secure career opportunities in the high-demand fields of digital and AI-enabled marketing.

Become Profession-Ready with Career Security

Dive into innovative business models like dropshipping, content creation, and personal branding, understanding how digital entrepreneurship is reshaping modern industries.

Craft AI-Enabled Strategies for Business Growth

Learn to design and implement AI-driven strategies that personalize customer experiences, enhance brand reach, and drive growth in a competitive digital landscape.

Network and Collaborate with Like-Minded Professionals

Collaborate on projects and participate in community discussions, building a network of peers and experts that will support and inspire your career journey.

Get ready for

“Most In-Demand”

Job Roles

360 degree performance marketing

Digital Branding

Complete Online Demand Generation

Influencer Marketing | Digital PR | Personal Branding/Thought Leadership

Online Community building & development

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Disruptive Digital Campaigns

Meme Marketing
Viral Marketing
Engagement Marketing

Digital Marketing Campaigns– Publish and Promote

Search Engine Optimization (SEO)
Paid Media Planning and Optimization
Social Media Optimization (SMO)
Online Reputation Management (ORM)

Digital Marketing Campaigns Assets creation

Website / Microsite / Landing page
Social Media Setup and Activation
Content Marketing Assets
Visual Communication Assets
Paid Ads Assets

Social CRM/Analytics integration & Management

Driven by
CAR Model

Career Prospects
and Placement

Internships | LIVE Assignments

10K+ per month Stipend

Placements for Students

1st year (3L+) 2nd year(5L+) 3rd year(8L+)

Lateral Placements for Working Professionals

Min 30% increment on present CTC

Key Highlights

6 Hours sessions in a week(2 days/3 days a week) : MWF/TTS/SS

No written evaluation however live assignment and working internship based assessment

360 Degree orientation - Strategy, Plan, Process, Functional & Operational areas of Digital Performance Marketing, Analytics & AI Enablement

Sessions delivery by Practitioners as Professors (PaP)

3 High order virtual mentoring sessions by senior leaders

Corporate approved curriculum

Lifetime alumni status along with membership of iSoCIAL.

Open for non-technical candidates

Lifetime alumni status along with membership of iSoCIAL.

3 High order virtual mentoring sessions by senior leaders

Global Interface and Professional Acclimatization with a GuruPool of Industry Experts

Ease of career switch | Growth Beyond Appraisals | Industry Change | Entrepreneurship

Real-time CASE STUDIES/Internship Programs/Industrial Projects

Dedicated sessions on Creativity Quotients (CQ) building and Spirituality2Productivity for extraordinary professional success & good life

Corporate/L&D/HR nominations available

New Gen

Specialisations :

01Digital Social Media and Communication
02Digital Performance Marketing
03Personal Branding, Content Creation, Influencer Marketing, and Digital PR
04Community Building, CSR, Employee Branding
05Data Management and Analysis

Financial Assistance

Available

iMET Global is an emerging skill-building wing of Pradurbhav Foundation (a section 8 Not-for-Profit company) that works with social development as a key objective.

iMET is the only institute supported by its associated Digital Agency arm — Digitally Next and the world’s largest AI Enablement community-building initiative — iSoCIAL, aiming to reach 30K+ users and connections in Digital Media, AI Enablement, and Big Data.

iMET’s focus is to prepare its learners to work at Agency and Corporate Levels that cannot be easily achieved with standard certifications and online programs.

Since its soft launch, iMET has impacted the lives of more than 30K learners from various colleges, institutes, and corporates.

Hear From
Our Learners

Stefania Procida, Batch 2021 | Italy

"I would like to thank you for succeeding in conveying during your lectures the enthusiasm of learning new ways of communicating, but above all transporting us all into the fascinating changing world of digital and media. Your dedication and joy have been a great example and a great stimulus to our curiosity."

Shanu Goel, Batch 2022 | India

"It has been my rainbow experience at iMET Global, the learning was backed by relevant case studies and a hands-on approach at the intersection of Management and Digital Social media. Last but not least, my decision of not pursuing an old school MBA got positively validated each and every day at iMET."

Ritu Bora, Batch 2022 | Italy

"I thank iMET for putting in all the efforts to groom us and make us digital media professionals. It was a wonderful experience. The teachers and mentors are really helpful and helped me to improve my academic and interpersonal skills."

Catalina Aquistapace, Batch 2022 | Argentina

""Classes with Mr. Deepak are so worthwhile! He breaks things down in an understandable way, keeps it light and fun, and asks questions to promote faster learning. Highly recommend him to anyone interested in learning!"

Anjali Thomas Shrivastava, Batch 2021 | India

"The sessions kind of opened the perspective on how we need to be branding the organization and what we do. Many myths have been busted completely."

Archana Dutt, Batch 2021 | India

"I thought I knew what digital marketing before these sessions was like but there were a lot of misconceptions that got cleared. We thought it’s just social media but it’s far beyond social media."